Top marketers share a common goal:putting the customer at the heart of marketing. Today's marketing is all about creating customer value and engagement in a fast changing, increasingly digital and social marketplace.
Marketing starts with understanding consumer needs and wants, determining which targets the organization can serve best and developing a compelling value proposition by which the organization can attract and grow valued consumers. Then,more than just making a sale today's marketers want to engage customer's and build deep customer relationships that make their brands a meaningful part of customers conversations and lives.
In the digital age, to go along with their tried and true traditional marketing methods,marketers have a dazzling set of new online mobile and social media tools foe engaging customers anytime, anyplace to jointly shape brand conversations, experience, and community.If marketers do these things well, they will reap the rewards in terms of market share,profits,and customer equity.